A look inside Griffin Surfboards

Griffin Surfboards' mission is to produce high quality custom surfboards locally for New Zealand surfers. Influenced by traditional lines with modern features incorporated in to each design.

Having grown up in Mount Maunganui, New Zealand, Jordan began surfing at an early age, both recreationally and competitively. In 2014, he began shaping boards with his friend Will in a backyard shaping bay under the brand 'Soft Carpet'. 

After pursuing surfboards for years, Jordan remained dedicated to the craft. To gain knowledge, technique, and experience, he worked with board builders in New Zealand and Australia. In 2016, he opened the first Griffin Surfboards factory behind the local surf shop in his hometown.

From years of deep research and continuous experimentation, Jordan has carefully designed, shaped and built a range of surfboard models made to order for the individual not the masses.

Images by @jeremeaubertin